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Take part to the „Communication in the Global Village” and gain unique experience and networking opportunities with an international audience.

Faculty of Communication of Turiba University

in cooperation with

Latvian Chamber of Commerce and Industry


Latvian Public Relations Association

WHAT: 18th international scientifically practical conference

WHEN: 18th May 2017

WHERE: Turiba University, Graudu street 68, Riga

Communication is an extremely wide concept, an everyday necessity and a source of emotion and welfare. Communication is a dialogue with each other, a business deal and a concert; it is our hair style, book or a journey. Even war is communication – the information war is topical in Latvia as well as in the wars of nearby countries or faraway lands where blood is being shed. The maintenance of peace is also communication.
Currently, we live in a global village and our interests today are in thousands of ways linked daily to an extremely wide range of interests of people, enterprises, public administration institutions and non-governmental organisations that are so close to each other at only the distance of a computer click away. The primary interests of persons and enterprises are their own interests and a desire to realise them by influencing others. Therefore it is vitally important how quickly we are able to respond, to communicate, to balance our interests, agree and cooperate with people from diverse cultures and interests.
Tolerance, understanding of different cultures, intercultural communication, media knowledge, emotional intelligence, sustainability firstly make our life longer and pleasant, secondly further business growth and the development of the whole society and thirdly ensure peace in our global village. If you do not have a computer, you can travel around the global village in 17 days nonstop at the speed of 100kms per hour.


For students and graduates of Turiba University and students of other universities who participate at Laboratories or Student section.

FURTHER INFORMATION: please call +371 67615520 or write an email to the organizing committee at


Keynote: Prof. Dr. Klaus Beck, Freie Universität Berlin, Institute for Media and Communication Studies; Studies in Media and Communications, and Theatre Studies (M.A.), PhD at Freie Universität Berlin, Teaching and Research at the Universities of Erfurt, Leipzig, Greifswald and Berlin (FU). Fields of Research and Publications: Computer-mediated Communcation, Media Systems, Communication and Media Policy, Ethics and Econom

Presentation: "Social Media and Networking in the Changing World". Only some years ago "Social Media" were appreciated as a communication revolution with far reaching and positive consequences for politics, public discourse and democracy, organisations and the society as a whole. But with the spread and adoption of the "Web 2.0" by different players the dark sides of fake news, hate speech, and surveillance have emerged as serious problems dominating the public debate and the media. The keynote will discuss some shortcomings of the discussion and make some suggestions for further research from the perspective of media and communication studies.
Keynote: Bryan H. Reber, Ph.D., C. Richard Yarbrough Professor in Crisis Communication Leadership, Assistant Department Head, Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia

Presentation: "Managing Millennials in PR: employees and clients". Generational differences are global, and organizations everywhere are concerned about how to best hire, engage, retain and develop future leaders to enrich the futures of their organizations and the profession. The Millennial study sponsored by the Plank Center for Leadership in Public Relations has resulted in a 5-phase ecosystem for talent management of communication professionals. Dr. Reber, a member of the Plank Center board of directors will provide highlights from a series of studies of Millennials.


Faculty of Communication of Turiba University
in cooperation with Latvian Chamber of Commerce and Industry and Latvian Public Relations Association organizes the 18th international scientifically practical conference
"Communication in the Global Village: Interests and Influence"
Riga, May 18, 2017, Graudu Street 68, Turiba Conference Hall
Conference program
09:00 – 10:00 Registration and Morning Coffee. Exhibition “Sand of the different continents”.
10:00 – 10:05 Conference Opening.

Kristīne Tjarve, Chairperson of the board of Latvian Public Relations Association
Aigars Rostovskis, Chairperson of the Development Council of Turiba University. President of Latvian Chamber of Trade and Industry.
Aldis Baumanis, Rector of Turiba University.
Andris Pētersons, Dean of Faculty of Communication of Turiba University.
10.05 - 10.10 Dr. sc. admin, Zanda Kalniņa - Lukaševica, Parliamentary Secretary of the Ministry of Foreign Affairs.
10.10 - 10.20 Dr. habil. oec. Inna Šteinbuka, Head of the EC Representation in Latvia. The Role of Education in a Multicultural Society.
10.20 - 12.00 Plenary session
10.20 - 10.50 Dr. Bryan Reber, Member of the board of directors of the Plank Centre for Leadership in Public Relations, Associate Professor in the Department of Advertising and Public Relations in the Grady College at the University of Georgia, USA. Managing Millennials in PR: employees and clients.
10.50 - 11.20 Dr. Klaus Beck, Professor at Free University of Berlin, Germany. Social Media and Networking in the Changing World.
11:20 - 11:45 Presentation of the joint research team of Uppsala University, Vilnius University, Estonian Business School, and Turiba University Trust between politicians and entrepreneurs in Latvia, Estonia, Lithuania and Sweden: quality and nature of the relationships.
11.45 - 11.55 Opening of the book written by academics from Communication Faculty of Vilnius University and Communication Faculty of Turiba University “New Media and New Public Governance: the Strategic Communication Approach”. Dr. Renata Matkeviciene, Associate Professor at Vilnius University, Mg. sc. soc. Liga Mirlina lecturer at Turiba University, Dr. sc. soc. Andris Petersons, Professor at Turiba University.
11.55 - 12.00 Closing of plenary session.
12:00 - 13:00 Lunch break.
13:00 - 16.00 Parallel Sessions:
Coffee break 14:30 - 14:45
Session I
Scientific session with presentations of research results and findings.
Session II
Students’ session with presentations on student research projects.
Session III
Three creative laboratories with discussions on key issues related to Latvia’s future and globalisation.
Business and Politics Laboratory.
Where will the future of digital business lead us?
How to distinguish manipulation and separate truth from lies in a political debate?
Law and Media Laboratory.
Where are the boundaries of privacy today?
Do we need any regulations for municipal media?
Culture and Environment Laboratory.
How to preserve environment with non-traditional methods?
How globalization has been effected by latest social & political events?
16:00 - 17:00 Presentations of Sessions and Laboratories.
17:00 Social Dinner.

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